When you’re trying to find correlations and causal relationships, anything short of a pivot table is going to fall short. However, when we’re investigating things like the competitive landscape for a particular keyword we want to target, we’re definitely working with bigger data sets than your everyday, garden-variety spreadsheet. Most of us in Internet marketing aren’t truly working with big data, in the truest sense of the word. If you search Google News for the term, there are 53,500 thousand results.
